What exactly is motion design?
Motion design consists in integrating animated images into video content, to make it easier to understand by Internet users. Broadly speaking, motion design covers everything that moves, from TV shows and video games to the animated GIFs found on social media or short claymation movies made for children. Whenever an image is set in motion to attract attention, we are talking about motion design.
These animations typically reflect the company that publishes them. As a result, they are easily identifiable by customers and prospects.
A closer look at the defining features of motion design
As we have seen, motion design is concerned with images, symbols, drawings or graphics that are set in motion using technical processes. This animation is sometimes accompanied by music or a voiceover explaining the scene taking place. Sometimes, text is added to the video to help the user easily understand the topics and themes being addressed.
Motion design permeates our daily lives:
- In TV credits,
- On websites,
- In software applications,
- On social media.
What are the pros and cons of motion design?
Entrepreneurs love motion design, because well-made animations generate traffic. This approach boosts interest in the content and impacts SERP rankings, as their popularity sends positive signals to search engine bots.
Additionally, our brains appear to memorize information more effectively when it is presented in animated form. Lastly, motion design brings websites and other materials to life. According to Forrester Research, if a picture is worth a thousand words, a video is worth 1.8 million! This gives you an idea of the power of this format.
One final benefit is that motion design increases conversion rates. Watching a short video or animation increases the likelihood of buying a product by 86%.
The only drawback potentially attributable to motion design is that it requires some basic marketing and video editing skills. However, easy-to-use software applications such as PowerPoint let you do everything yourself. For a vlog or testimonial, a smartphone with a good camera is all you need.
For example, WeCasa uses motion design to present the company. This application allows individuals to book home care and wellness services such as hairdressing, cleaning or massages. The brand made a smart choice to use storytelling as a means of arousing potential customers’ curiosity. WeCasa tells the story of Celine, who is snowed under with work and no longer has time to look after herself. The brand also highlights the service’s USPs, namely its ease of use and availability seven days a week. WeCasa is primed for success and its animations have been selected for a TV campaign.
